Privacy policy
Last updated: February 9, 2026
SUN RITUAL operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a personalized shopping experience (the “Services”).
SUN RITUAL is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or communicate with us in any other way.
In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we refer to information that identifies you or can reasonably be linked to you or another person.
We may collect or process the following categories of personal information, depending on how you interact with the Services, your location, and as permitted or required by applicable law:
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Contact details, including your name, address, billing address, shipping address, phone number, and email address.
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Financial information, including credit card numbers, debit card numbers, bank account details, payment card information, transaction details, payment method, payment confirmation, and other payment details.
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Account information, including your username, password, security questions, preferences, and settings.
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Transaction information, including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
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Communications with us, including information you provide when contacting customer service.
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Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
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Usage information, including information about how and when you access or interact with the Services.
Sources of Personal Information
We may collect personal information from the following sources:
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Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide your personal information.
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Automatically through the Services, including from your device when you use our products or services or access our website, and through cookies and similar technologies.
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From our service providers, including when they collect or process personal information on our behalf.
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From our partners or other third parties.
How We Use Your Personal Information
We may use your personal information for the following purposes:
Providing, Customizing, and Improving the Services
We use your personal information to provide the Services, including to fulfill our contract with you, process payments, process orders, remember your preferences and items of interest, send account-related notifications, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and provide a personalized shopping experience.
Marketing and Advertising
We use your personal information for marketing and promotional purposes, including sending you marketing, advertising, and promotional communications by email, SMS, or postal mail, and showing you online advertisements about products or services on the Services or on other websites.
Security and Fraud Prevention
We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or respond to fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our services.
Communicating With You
We use your personal information to provide customer support, respond to your requests, offer effective services, and maintain our business relationship with you.
Legal Reasons
We use your personal information to comply with applicable law, respond to valid legal processes, cooperate with law enforcement or government authorities, participate in legal proceedings, enforce our terms and policies, and investigate potential violations.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:
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With Shopify, service providers, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer service, cloud storage, order processing, and shipping.
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With business and marketing partners to provide marketing services and targeted advertising.
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When you instruct us, request us, or otherwise consent to the disclosure of certain information to third parties.
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With our affiliates or within our corporate group.
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In connection with a business transaction such as a merger, acquisition, bankruptcy, or similar event, or to comply with legal obligations and protect our rights.
Relationship With Shopify
The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services.
Information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than your country of residence.
To provide enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests regarding your privacy rights.
You can learn more about how Shopify uses your personal information by consulting Shopify’s Consumer Privacy Policy.
Third-Party Websites and Links
The Services may contain links to websites or online platforms operated by third parties. We recommend reviewing their privacy and security policies before providing any information.
We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.
If you are a parent or guardian and believe your child has provided us with personal information, you may contact us to request deletion.
Security and Retention of Your Information
Please note that no security measure is perfect or completely secure, and we cannot guarantee absolute security.
The length of time we retain your personal information depends on several factors, including the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce agreements and policies.
Your Rights and Choices
Depending on your place of residence, you may have some or all of the following rights regarding your personal information:
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Right of access / right to know: You may request access to the personal information we hold about you.
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Right to deletion: You may request that we delete the personal information we hold about you.
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Right to correction: You may request correction of inaccurate personal information.
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Right to portability: You may request a copy of your personal information and, in certain circumstances, request its transfer to a third party.
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Communication preferences: You may unsubscribe from promotional emails at any time using the unsubscribe link included in our emails.
If you reside in the United Kingdom or the European Economic Area, you may also have the following rights:
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Right to object and restrict processing.
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Right to withdraw consent, where processing is based on consent.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request.
Complaints
If you wish to make a complaint regarding our processing of your personal information, please contact us using the details below.
Depending on your place of residence, you may also have the right to lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your personal information outside the country in which you reside.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms under UK law, unless the destination country is recognized as providing an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy at any time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice where required by applicable law.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by email at:
SUN RITUAL
6 Rue François 1er
75008 Paris
France
For the purposes of applicable data protection laws, SUN RITUAL is the data controller of your personal information.
